Goal 4

Broadly communicate and promote our role and impact on society

Our impact on society should be celebrated locally, regionally, nationally, and internationally.

Broad and strategic communication is essential to promote what we do and expand our impact on society; everyone should be able to amplify this messaging through their own outreach efforts.

The following objectives have been established to help communicate effectively both internally and externally as we seek to expand our impact on society; the associated measures will help us track our initial progress.

Objective 4.1. Rebrand the School to emphasize its broad impact on engineering design and innovation

Key Performance Indicators: New name, new website, frequency of website updates, promotional materials, social media presence, marketing collateral, regional reputation, national ranking, # staff, staff resources

Objective 4.2. Establish alumni network and professional engagement opportunities to expand our impact

Key Performance Indicators: alumni engagement, emerging trends identified, philanthropy and alumni support, inter-departmental collaborations, Industrial & Professional Advisory Committee (IPAC) membership

Objective 4.3. Create synergistic communications and marketing collateral to promote our impact on the University, the Commonwealth, the nation, and the world

Key Performance Indicators: Content harvested, shelf-life of content, marketing collateral, social media presence (programs and School), industry engagement,thought-leadership indicators, regional and national impact, global presence